Culture is made of some elements which are essential for culture. We describe here about 5 elements of culture below:
Elements of culture
1. Material culture
- Technology: Technology refers to the techniques or methods of making and using things. It includes the techniques used in the creation of material goods. It is the technical know-how possessed by the people of a society.
- Economics: Economics is the manner in which people employ their capabilities and reap the resulting benefits. Included in the subject of economics are the production of goods, and services, their distribution, and means of exchange, and the income derived from the creation of utilities.
2. Social institution
Social institutions including family, educational institutions, political structure, and the media that affect the ways in which people related to one another, organize their activities to live in harmony with one another, teach acceptable behavior to succeeding generations, and govern themselves.
- Family: family is one of the most important social institutions. The concept of family differs from country to country. For example, travel advertising in culturally divided Canada has pictured a wife alone for the English audience but a man and wife together for the France segments of the population because France is traditionally more closely bound by family ties.
- Educational institutions: They help the process of transmitting skills, ideas, and attitudes as well as training in particular disciplines.
- Political structure: The political structure may stress single person rule, government by a few, or government through single or multiple-party systems.
- Media: Culture has been greatly influenced by the media. From the perspective of our country, newly introduced various private satellite channels have brought significant changes in our culture.
3. Humans and the Universe:
- Religions: Religion is one of the most sensitive elements of a culture. It is the guiding force defining human kind’s relationship with the supernatural and in determining a culture’s values and attitudes. Religion affects people’s habits, their outlook on life, the products they buy, the way they buy them, and even the newspapers they read.
- Belief System: Belief system differs from culture to culture. Too often, one person’s beliefs are another person’s funny story. It is a mistake to discount the importance of myths, beliefs, and superstitions or other cultural beliefs.
Aesthetics refer to the ideas in culture concerning beauty and good taste, as expressed in the arts, music, drama, and dance, and the appreciation of color and form.
Aesthetics are of particular interest to the businessmen because of their role in interpreting the symbolic meanings of various methods of artistic expression, and standards of beauty in each culture.
The importance of understanding the language of a country cannot be overestimated. Successful businessmen must achieve expert communication. Which requires a thorough understanding of the language as well s the ability to speak it?
Language differs from one culture to another culture. For example, Tambo means a roadside shop in Bolivia, Colombia, Ecuador, and Peru; a diary firm in Argentina and Uruguay, and a brothel in Chile.
Other Content of Culture: