Attraction of domestic customers to our goods can play significant role for increasing productivity. There are various ways to attracting to goods/products. Lets know how to attract customers to domestic goods:
How to attract customers
- Advertisement: The most important ways to attract customers by the means of TV, News Paper, Billboard, Radio, Internet etc advertisements.
- Company Goodwill: Another important way to attract customers is company goodwill. If a company has a better goodwill then the customers have reliability on their products.
- Easily Available: The customers prefer the goods/products which are available within their location. That is door to door delivery system may be adopted.
- Good packaging: Another ways of attracting customers is good/packaging for the purpose of safe handling.
- Promotional campaign: To present the new products to the customers through trade fair, introduce to special area such as supermarket, university, school, college etc.
- Maintain strong supply chain management system: One of the most important ways for good distribution systems to the whole seller and retailers so that they can meet the demand of their customers.
- Special discount: Special discount such as 10%or 20% extra products or price discount may be allowed.
- Free product or gift: If bought one product get another one or special gift may be offered.
- Brand value: Without if the product is a brand product then the customers will prefer to those products any hesitation.
- Quality products: If the company offers quality products then the customers will want to prefer buy those products whatever the prices.
- Motivation of customers: Motivation of customers to use their local or domestic products. For this they can arrange seminar, counseling about the special benefits or advantage to use domestic products. It will increase the national income.
- Environmental consensus: Now a day’s become too much environmental consensus. If the manufacturing of the products does because any harmful effect to the domestic environment then the customers will motivated to buy those products.
- Moral changes: Some people have a preference about foreign company’s products. To change this attitudes local company needs to take some steps to change morality of the local customers to use the domestics products.
- Increase patriotism: Increase the patriotism is too much necessary to attract customers to the domestic goods/products in Bangladesh. The government and the organization need to take some necessary actions to increase patriotism.
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