Sample Apology Letter to the Customer for Mistake

A customer is the recipient of a good service or product obtained by a seller. In shops, we maintain a very formal relation with our customers. Sometimes we make some mistakes with our valuable customers. So that, we have to apologize to them. Here is a sample apology letter to the customer.

Apology Letter to the Customer

Date: 5th September 2016


Dear (Customer’s name),

Please accept our sincerest apologies for the disturbance which you may have experienced on our shop on last day. At our shop, customer’s satisfaction is our first priority and would never compromise under any circumstances. Unfortunately, unavoidable mistakes happen sometimes. The staff who made the mistake to pack your goods was a trainee.

As he was new, he did not know the work properly yet. This is clearly a very bad mistake from our side and we take full responsibility for it. As a devise to us strive for perfection, we have taken some effective steps to ensure that this will never happen again by us and we give proper training to our salesmen. After full training, they will serve you well.

In our attempt to serve you the best things and intercept you as one of our valuable customers, we are going to return your money. I hope you will find these actions up to your expectations and satisfactory. We will ensure that such errors will not happen again in future anymore.

This would not have been possible if you won’t be drawing our attention to your case. We take this great opportunity to thank you for your feedback which allows us to serve you better.We deeply value your relationship with us and we committed to providing you with the highest level of service. The reason behind it is our customers deserve the very best products. In future, if you meet with any problem’s in our shop or have any questions or comments regarding with this matter, please feel free to discuss it with us.


Yours in service,
(Company Representative)


Apology letter from customer

Sometimes we have a bad experience from our trusted shop which we didn’t expect. As it was trusted shop we have to make them understand about our inconvenience very formally and politely. Here is a sample of customer apology letter which will help you.

Sometimes we experience that we didn’t expect. On that situation, we have to claim and make understand to the other person very gently. We have to deal with such kind of situation very politely. This sample apology letter to the customer will help to deal with this kind of situation.

Date: September 9, 2016


(The person you wanted to write)
(His/ Her position)
(Company Name)


Dear Sir,
Last night I have visited your shop. I bought some of my necessary things. When I come to my home and unpacked all of the things, I found that the expired date of the juice is over. I never expected such kind of things from you. I have been your customer for 5 years. In a long time, I never find such kind of things.

I really apologize that I can’t keep this juice in my home and I want to give it back to you. I also want back my money. I know from your side, it’s just a small mistake but you should know that expired things are very harmful to health. You have to check all of your products regularly.

Some of us don’t need to see the expired date and any suspicion about the quality of your products. We have faith on your products. Please don’t make us wrong and don’t misuse of our faith. I think next time you never let me down. Always keep in your mind that quality of your products is customers the first priority. If my words sound rude, please accept my apology.

(Your Name)

Apology Letter to the Customer

Apology Letter to the Customer

Apology letter to the customer for poor service

Writing an apology letter for poor service should be very standard procedure for any company. Company’s reputation can be damaged by poor service. Apologize if you are willing to take responsibility for the incident. An effective apology may help in gaining back the confidence of your business partners and clients.

You should start the letter with an apology. You must refer the offense. Show your concern about the matter to the customers. Make sure that you have written the efforts from your side to solve the mistake and always end on a positive and polite note. Let’s see a sample apology letter to the customer.

Date: September 10, 2016


Dear valued customer,
I would like to apologize for the inconvenience you have faced in our shop. I am extremely sorry to know about your experience at our shop yesterday afternoon.  I am really very apologetic to know about your unhappy parking situation at our shop that you have faced. First and foremost we would like to tell you sorry that you are not satisfied by our service. We assure you that your complaint will be handled very strongly and strictly. This error is our responsibility. We also assure you that such incident will not happen in future anymore.

Our valued customers, especially like you, always deserve the best things with the best service. We will create a special parking card for our regular customers and definitely I will give you one. I will also give you a special discount on your purchase. I would like to thank you for draw out attention into this part. In future, we will make sure that none of our customers will get disappointed. Thank you so much for reporting us this incident. We will look forward to you at our shop.


Yours Sincerely,
(Your Name)
(Your Position)
(Your Company Name)

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